So if I have to give a little bit of background on our company I would say that AEG is a worldwide company with many different divisions, music, sports, specifically facilities, we operate some convention centers, so we have convention centers and arenas along with theaters and clubs around the world, including the Barclay Center in Brooklyn and the Allphones Arena in Sydney We operate stadiums in Brazil that will be part of the World Cup there.
In 1999, Ofoto was established by entrepreneur Lisa Gansky. At a time when the masses were still using film, it was the first social and digital online photography website. It proclaimed the digital rupture that the photographic industry was going to witness.
Kodak bought Ofoto in 2001 and digital business of Kodak was run by Lisa Gansky. All the rights for intellectual property and digital capture related to digital photography were owned by Kodak.
The first ever digital camera was created by Kodak. As clients switched from film to digital, Kodak was in pole position to transform its entire business and get the best out of that innovation.
Richard Wagner, a German operatist and composer, aimed to transform musical drama to a “gesamtkunstwerk,” which means “total work of art”, more than a century ago. He felt that theater was the superior artform and therefore music should be in subordination to it. The flawed concept of the “total work of art” has had a huge impact on the practice of storytelling, while Wagner’s radical ideas did much to trouble many of his musical contemporaries.
Nowadays, tools of digital storytelling could become “gesamtkunstwerk” for this generation. This is true because today’s audiences have the ability to access huge amounts of highly interactive and specific content online. So you can afford to start dreaming if you’ve got a story to tell. With multimedia storytelling tools there has never been a more appropriate time to discover ways in which to improve your work.
MakerBot CEO and co-founder Bre Pettis recently found some time and was kind enough to have a few words regarding a couple of topics about the 3D printing industry. Back in January of 2009, Bre Pettis along with co-founders Adam Mayer and Zach Smith founded MakerBot Industries.
The company has really taken off since then and this led to the acquisition for more than $403 million in stock by Stratasys Inc. At the moment, they are the number one “at-home” manufacturer for 3D printers, and their latest model of printers called the 5th generation Replicators are the company’s benchmark for fused deposition modeling (FDM) printers.
On digital campaigns, here are 14 case studies that emphasize creative. They include brands from non-profit, profit, large brands, small business, B2B and B2C. Tactics range from user generated content to earned, owned and paid media.
In every case, the creative idea’s impact is measured and isolated. We uncovered great creative drives ROI. However, when it is combined with sound strategic thinking and smart targeting it drives even greater ROI and in the overall marketing mix, it has a significant business role.
Great digital creative drives ROI is evident from these 14 case studies:
You can take videos yourself may it be for personal purposes or for business and you no longer need to pay a professional thanks to such cameras. Decades ago, very few people had access to such a device, because the price of video cameras used to be very high reaching up to a hundred thousands of pounds or even more. Nowadays, that is no longer the case thankfully and for less than 1000 pounds you can purchase a digital video camera.
Starting their own business, is one way to get a job for young people with youth unemployment at record highs.
Why not employ yourself by setting up a company instead of waiting for someone else to hire you?
However, during an economic downturn, how do you launch a business?
Peter Day is a presenter of In Business at Radio 4and over the years he has interviewed a lot of young start-up entrepreneurs and here he recaps the words of advice he has received from them regarding the DIY route.