Mark Sharron

Video has dominated the content marketing scene for the last few years, but will it still be as potent and as valid in 2019? Well, the answer is a resounding yes, and if anything, including video in your marketing budget this year is going to be even more important. Focusing on some of the reasons as to why that is expected should make things seem more relatable.

Consumers Prefer Video Content

According to the findings of research published on HubSpot, about 54% of the consumers are more interested in watching content in video format, as compared to any and all other types of marketing material. If the majority of your target audience prefers to have their marketing materials delivered to them in video format, who are you to disagree?

Video is More Successful in Bringing in Web Traffic

It has been estimated that in 2019, roughly 80% of the redirected web traffic will be brought in by video marketing content. As relevant web traffic generation is the objective of every online marketing campaign, excluding video is not even a feasible option in 2019.

Conversion Rates are Higher Too with Quality Video Content

It is one thing to bring in traffic, but entirely another to convert the leads into sales. Video content, once again, has a significant role to play here. Taking a detailed look at the statistics published by Forbes regarding the performance of video marketing, we can summarize a few key points.

• If there are relevant and well-made videos on the landing pages, the conversion rates can go up by as much as 80%
• About 90% of consumers rely on video content to make purchase decisions
• 64% of consumers admitted to their tendency towards making a purchase if there is an associated video

However, in order for the video content to be convincing enough to convert, it has to be professionally made by a production team that knows what it is doing. Beverly Boys Productions is a popular name in the Miami video productions business as they have worked with multinational brands as big as Taco Bell and Airbnb with amazing success. They don’t just make videos for the big names, though, because this production house can effectively work with budgets as low as $1,500 – $3,000.

The Scope of Video is Immense

Even a short, two-minute video can deliver an immense amount of information, which is something that no other form of media can even come close to. The old saying “actions speak louder than words” has never been truer than in video marketing, as marketing videos are essentially recorded actions devised expertly to deliver specific messages to specific audiences. In that sense, video is even cost-effective, as delivering a similar amount of information via any other form of media would take a much longer time and perhaps a much bigger budget as well.

We are living in a time when people spend hours looking at electronic screens every day, and they do not nearly spend as much time reading on those screens as they do scrolling or watching interesting videos on their social media news feed. As 2019 is only going to get even more digital, excluding or even not paying sufficient attention to video marketing would be a huge mistake from every aspect.

From the beginning of your trading career in Forex, the journey will be very slow. You will have to learn about some of the things for the trading process. The things like the position sizing will be a must for all kind of trades. Traders will also have to learn about controlling the risks per trade for a proper ratio. For that, you will also need to make the right profit target. It must not be any more than what the trading edge can handle. All of those will be learned by the traders slowly. Many traders cannot take this fact granted for their own business. Thus, there will be many problems found in different trader’s working process. We are here with some proper tips for the right trading business. In this article, we will try to make the most out of the novice trader. They are the most sufferer with all kind of strategies for the trading business.

Start with simple risks and profit margins

Every trades of your will show a ratio. It will be based on the risks per trades and the profit margins per trades. So, you will have to work for making the most out of your account for a well-reputed ratio, right? It is not good for the traders to try hard for a proper risk to profit margin. They will not be able to do that with their own business. Instead, the executions of the trades will be poor. Who knows, most of your trades may come out negative instead of a 4R or 5R of the investment. So, do not try too much for the trading business to make a lot of money from the beginning. Use very little risks per trades (about 3 to 5 percent of the account balance) and aim for a decent ratio like 1:2 at the beginning of the trading career.

Learning from your mistakes

New trader in the United Kingdom often think the Forex market is rigged. If you do some research you will understand this is the most transparent business sector you can ever imagine. If you can place the perfect trade in your online trading account, you can easily make huge profit within investing big sum of money. At the initial stage, you will always make some mistakes. Never become frustrated after losing the trades. Consider it as your learning opportunity. Always make sure you are not risking more than 2% of your account balance.

Use most of the demo trading account

It does not mean that you will have to maintain the trading business with mild setup and aims. With time, you will have to improve the performance of the trading business. Only then the business quality will be improving. But for that, you will have to improvise all of those things which we mentioned in the introduction of this article. The position sizing and the market analysis process will have to be the most important thing for the traders to improve. But, do not use the live trading account for improving them with experiments. Try to go sideways and use the demo account for learning some advanced stuff like the Fibonacci tool.

Never experiment until you are a pro trader

Many traders try to modify themselves with the markets of their choice. With the change in volatility, they change their own profit targets and the position sizing. Their expectations stay on the side of making the right market analysis. The actual result from that happens poorly with the traders because inconsistency never helps the traders to make the proper performance. You will not be able to stay on track with that kind of planning. So, the experiments will have to be kept aside for the pro level of your own trading performance. The unprocessed trades will also need to be kept aside.

Video has always been an exciting medium to use. The opportunity that it gives to present ideas in a dynamic way is perhaps its main benefit. While the use of video in areas such as music or the arts has always been high, business is now beginning to rely on it more. Indeed, Cisco has reported that it expects 80% of all internet traffic to be video related by 2021. When you look at it like that, it is clear to see how essential video can be to any organisation.

Why make awesome video content part of your digital plan?

Overall, digital marketing and engaging your customers online is of huge importance. As many people spend much of their time there now to shop, research services or products, and simply hang out, it means that your business needs to also. By making top-quality video a vital part of this overall online strategy, you will create a brand profile to impress.

What specific reasons are there to use high-quality video on your website or social media accounts?

• Better engagement with the public – the simple facts are that people respond better to video content and content in general that offers visual appeal. As people get more used to being contacted in this way, they will begin to expect it more. To keep up with demand and stay relevant, it is important to be using high-quality videos within your online identity.

• Helps to connect on a deeper level – another great reason to make video content part of your online identity is that it engages people on a much more personal level than text. Videos can help them see the person behind a brand and also feel the passion you have for your company. This, in turn, makes them far more likely to listen to what you say and do business with you.
• Easy to track – one of the things that can be tricky with traditional content is tracking the small details of how it performs. This can then make it hard to see what needs changing or what is not working. Video eliminates this problem by giving you the freedom to see exactly what works and what does not. With video content, you can see exactly where people stopped watching or which bits they really liked.

Creating awesome video content is easy

One thing that can put off some businesses from using video is the idea that it is time-consuming, complicated and expensive to make. This is just not true at all! Products such as an online Facebook video editor deliver top-quality results while being very easy to use. Many will even be free in their most basic form with lots of optimised templates on hand to use.

Make video your new online friend today

As the above shows, there are many great reasons to start using video content online now for marketing, either on your company website, blog or social media accounts. When you do, you will love how many more people engage with it and what a great return it gives from the small amount of time invested in making it.

Video marketing is one of the best ways to reach millennials – and they generally engage far more with videos than any other type of content. However to engage millennials your video marketing content needs to be tailored to the very specific nature of their demographic.

If you want to create video marketing content that millennials actually respond to, there are a few key ways to go about it:

Don’t try to ‘sell’ to millennials

Creating video marketing content that is too ‘salesy’ is out of the question, and most millennials will just blithely ignore it. The fact that millennials have been exposed to such videos most of their lives mean that it likely won’t even register to them.

Instead of creating salesy videos or attempting to hard sell, you’d be far better served with a softer approach. Put the experience of using the product or service that you’re marketing in the spotlight, and focus on what it can do, the problems it will solve, and the benefits it will provide.

Showcase your brand culture in videos

Millennials are far more likely to buy from a brand with a culture that they can get behind and support. Part of your video marketing should focus on convincing them that your brand culture is worth buying into.

That can be done through several means, including behind-the-scenes peeks into the workplace, impromptu interviews with employees, and even explainer videos. The one caveat is that any video involving your brand culture must feel authentic – or it simply won’t resonate.

Keep it short, direct, and to the point

Overall the attention span of millennials is much lower, and they aren’t going to sit around as you wax poetical about something that they don’t feel they need to be interested in. Instead of wasting their time (and yours), it would be better for you to be direct and get to the point quickly.

As you can imagine that also means that the video marketing content that you create should be short – especially on social media. The shorter and more direct it is, the more engaging the video is likely to be.

Get an expert or an authority that millennials recognize

One of the most difficult aspects of video marketing to millennials is convincing them that your brand is the real deal. To effectively accomplish that you should get an expert with the right credentials to back it up, or some other authority that millennials recognize.

In part this is the reason why influencer marketing works well among millennials. As a figure of authority if an influencer with a large following recommends your brand – more millennials are likely to buy into it.

Keep in mind that millennials are a demographic that are inundated with content and have high expectations from the videos they choose to watch. The quality of your videos must be good and they should look polished and well-edited. For example you could use Movavi Video Editor, and may even want to use it as a video collage maker to spice things up.

Make no mistake targeting millennials with video marketing will require time, planning, and no small amount of effort. That being said considering how large a demographic they are and their growing spending power – it is definitely something that you want to do.