Marketing

Marketing

Unleash Your Digital Business

by Mark Sharron
written by Mark Sharron

At an recent event entitled ‘Unleash Your Digital Business’ at Forrester Forum for Technology Management Leaders, it has provided perceptive conversations regarding turning processes, technologies and systems into high-impact, quick win digital capabilities. It’s quite fair to say that digital business progress has been made by almost every enterprise as of now. However a lot of organizations, regardless of their industry or size, have a lot more to accomplish and they are at risk. Conversations at Forrest Forum were focus on why and how to apply new behaviors and digital transformation strategies, so that the attendees can be assisted in unleashing their digital business.

The Orlando #ForrForum was opened by Forrester Research, Inc.’s George Colony, saying that the CTO and CEO are not going to provide you with all the help you need in order to help you digital business’ transformation or if you are in the grips of spiraling decline, they won’t save the day with technology. Instead, technology will come from cross-functional team and Business Technology agenda focused on implementing and creating for instance, new systems of engagement.

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Marketing

The Most Influential Thought Leaders in the Digital Marketing Industry

by Mark Sharron
written by Mark Sharron

Every year in the digital marketing industry we gather in order to bear witness to the most influential thought leaders. These wise people put forward their inspiration and ideas for those businesses and individuals seeking insight and knowledge, which they can apply to their next digital marketing campaign.

Well, all right, we all get together in a big hall to listen to someone who really knows what he or she is doing, while using a microphone and Powerpoint presentation to convey their message, explaining the next step in the development of digital marketing.

However, for some businesses these experiences can be life changing and if you’re looking to learn from the experts events such as MozCon, C3, The Digital Marketing Show and SearchLove are ideal.

Speaking of experts, actually we’ve been in touch with a number of industry thought leaders, asking them to tell us more about the speaker sessions they have attended throughout their careers and which one of them they think was the best one.

These could be sessions which took a different approach to discussing a well-researched topic, which they thought particularly useful for businesses and which inspired them, because let’s be honest here, with the Internet and the increasing use of mobile media at our disposal, we all consider ourselves as being experts at something related to online media.

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Marketing

The Laws Required In Running An Ecommerce Business

by Mark Sharron
written by Mark Sharron

eCommerce, just like any kind of business, is guided by a set of rules and laws that have been in place for a long time. We live in an era where everything is guided by technology and that is why nearly all the business are shifting their focus to online business. As an entrepreneur running online business, you need to familiarize yourself with some of these legislation so that you do not find your business on the wrong side of the law.  In this guide, we have outlined some of the legislation that you need to adhere to when you are running an ecommerce business. There are many advantages that come from operating an online business and that is why you should never be on the wrong side of the law lest you risk losing your business. Small and medium sizes businesses are the ones that can benefit in online business since it is a platform that they can advertise and brand themselves.

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