Every year in this decade the media digital channel is growing substantially. Moreover, the digital media spending has surpassed the spending of newspapers and magazines in 2013 and there are no indications that it will stop anytime soon. Experts are predicting that the spending of digital media is going to equal or even exceed television before 2018. It’s worth getting up to speed on digital marketing, if you use any type of media to help your business according to trends. It is also the reason behind the new book from Alexander Kates and Eric Greenberg called Strategic Digital Marketing. Along with eight other people, I am the co-author. They include: Stan Smith, Niel Perkin, Bob Pearson, Mike Moran, Amy Kates, Greg Jarboe, Glen Gilmore and Jeremy Floyd.
Here are the shortlisted 13 steps that will help your crash course in digital marketing:
