Good website user experience and amazing ecommerce website design is crucial in the cutthroat world of online retail. Your ecommerce website is analogous to a mall store where the initial impression is crucial. A nice window display will bring in customers, and well-organized goods will make them want to look around and buy.
It’s critical to have a good ecommerce website design if you want to convert website visitors into consumers. In an ideal world, your website’s design elements would make the shopping experience and purchasing procedure as simple, quick, and stress-free as possible.
However, just as cluttered and disorganized businesses deter people from stepping in and hence lose sales, lousy ecommerce web designs can reduce traffic and, ultimately, revenue. Not to mention the fact that you might not be recognized by search engines.
So, whether you’re using a Shopify store, a WordPress site, or any of the other options—Magento, PinnacleCart, BigCommerce, Shift4Shop, WooCommerce, or Wix—we’ve compiled a list of six tips to keep in mind while designing your ecommerce store
Prioritize Your Branding Efforts for Your Ecommerce Store
When it comes to online shopping, customers prefer to buy from well-known companies rather than generic ecommerce sites.
Put some real thinking into your branding if you want to develop the trust you need to drive serious sales with your ecommerce business. Your ecommerce business’s branding is like its DNA; it’s who you are as a company, what you’re about, and how you’re different from your competitors—and it’s crucial for connecting with customers and increasing sales.
Put Your Best-Selling Items in the Spotlight
Your store’s most popular items should be highlighted. This could refer to things that sell the most, have the best customer reviews, or make you the most money.
To promote these top products, in your web design, try using different colors to draw attention to them, changing the layout or image size, and creating banners. You’ll get more sales if you can shift people’s attention to the top products you wish to promote. This is similar to creating a display around a top product or placing it at eye level on a store shelf.
Use High-Resolution Images and Videos
Because visitors do not have the ability to see the products in person, they must rely on their photo and video representations. This is an area where brick-and-mortar retailers have an unmistakable advantage. At least for the time being. As a result, high-quality photographs and videos are critical for modern ecommerce website design. The more accurate this picture is, the more likely users will prefer the online store in question. High-resolution photographs, 360-degree views, 3D models, and films are all included.
For example, using the correct Shopify image sizes will help your Shopify store convert better. The same goes with other ecommerce platforms as well.
Make It Simple for Your Customers to Find What They’re Looking for
Customers will be less satisfied with your brand if it is difficult for them to find what they need on your website. Consider entering a store and being met with a haphazard and confusing layout.Isn’t that not very impressive? That’s exactly how visitors will feel when they come across a website that plainly does not prioritize user experience.
Here are some things to think about: The simplest solution is always the best. It will be more difficult to direct your clients to your desired call-to-action (CTA) if you have a lot going on. To keep your website organized, make sure it has a clear navigation menu and sections that are correctly designated. A search bar with suitable filters should be included.
Keep in Mind SEO Best Practices
When it comes to your ecommerce website, Search Engine Optimization (SEO) cannot be overstated. SEO is a method of improving your ranking in search results. You’ll get more exposure for your website, more views, and a wider reach if you put a lot of effort into SEO.
When it comes to ecommerce SEO advice, there are three things that stand out: use relevant keywords, write smart product descriptions, and take advantage of built-in tools.
Make your Ecommerce Web Design Mobile-Friendly
79 percent of smartphone users have made an online purchase using their mobile devices in the last six months.In other words, more than three-quarters of internet shoppers now shop at online retailers.
If an ecommerce website is not optimized for mobile devices, all of the interface elements and text will appear too small when viewed on a smartphone. The website would be inconvenient for a human to utilize.
The importance of having a mobile version of a website in 2022 is undeniable. If a website doesn’t have a responsive version, users won’t be able to use it or interact with it properly. This could cause them to leave a store in favor of another.