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The way that enterprise and tech companies need to market themselves is forever changing. You need to leverage the right tactics if you want to produce the right results because if you don’t, then you may end up getting left behind.

Original Video Content

Video content is becoming a very valuable marketing tool. It’s now more essential than ever for you to implement solutions like this because if you don’t then you risk losing customers. After all, not everyone has time to go through pages of text, or even endless links in order to find the information that they are looking for. Video is able to deliver everything they need and in a very short space of time. Tech companies also need to make sure that they invest in AI as well. Entrepreneurs like Tej Kohli have put millions into the industry of artificial intelligence and this has really helped the industry to skyrocket. If you want to see real results with your tech marketing, then don’t be afraid to explore this as well.

Great Stories

Your technology is probably very complex, and impressive. If you are using video to try and market your solutions, then you need to try and tell a very compelling story. Talk your viewer through how you were able to help a specific customer, or even how your company started. You might also want to tell them how you were able to develop a specific feature. If you can hook your customers with a nice and easy to understand story to begin with then it will be much easier for you to dig into the specifics at a later date.

Fun

Just because you might be in the B2B business doesn’t mean that all of your videos have to be both dry and technical. In fact, it actually means the opposite. Creating videos that are funny or even humorous will really help you to stand apart from the crowd.

Useful Content

Your video strategy needs to make room for educational content as well. This could include tutorials which explain to your users how to use your solutions, or even product demonstrations. It’s also useful to have webinars about industry trends or even the best practices that they should be using as well. If you are able to do this then you will be able to really use this to your advantage in the future.

Testimonials

If you want to really make more sales, then you may want to try and use testimonials from your existing customers. Ask them to leave a review in the form of a video message and then use it to promote your company. When you do, you will soon find that you can make way more of an impact with your brand and that you are also able to push things to that next level. If you aren’t sure how to get your customers to do this then simply give them a free trial of a new product or give them access to a paid-software for free.

Marketing is a big deal with regard to the success of the 21st-century business. With the market filled with lots of competition, it is not surprising why the is a need to constantly remind your clients about your brand. Several reports indicate that large companies invest millions of dollars every year to promote their brand.

While a lot of successful companies pay a great deal for electronic media adverts, they also invest in using promotional items like printed paper bags to capture the attention of their customers.

In this post, we will take a quick look at how you can use printed paper bags to promote your brand.

Why Are Printed Paper Bags Important?

There is more to the success of any brand than having a gorgeous brand name and colour scheme. While those are important, people often tend to shop in places that they trust and are familiar with. In some cases, they prefer purchasing goods and services in order to save costs. In other cases, they don’t mind making expensive purchases just to make themselves or their loved ones feel special. In whichever case your customers find themselves, there is an importance to the bags that they take their purchases home in.

Whenever people make a purchase, every item bought is valuable to them. The perfect printed paper bag can help highlight how important their purchases are to you. This will help make your customers feel valued and appreciated and, as a result, improve their shopping experiences. Whenever a customer feels he had a great time at your company, it is most likely that he will be back for more. Click this link for your custom printed paper bags.

Hence, printed paper bags improve the shopping experience of your customers and build their trust in your brand.

Here are a few tips on how you can use printed paper bags to promote your business.

• ALWAYS PICK A BAG DESIGN THAT SUITS YOUR BRAND: If your brand is into the sales of luxury items, you may want to consider the laminated printed paper bag. It often looks classy and luxurious. This complements the intention and experience of your customers. The truth is that luxury items like jewellery and classy clothes etc. deserve to be wrapped in a luxuriously designed paper bag. On the other hand, if you are into the sales of common day-to-day items, you should consider printed paper bags with flat handles. Although this type of bag is cheaper than the laminated paper bag, it exaggerates the value of even the cheapest products, making your customers feel special. It is important that the printed paper bag you intend using compliments your brand.
• PRIORITIZE YOUR BRAND AND MESSAGE: Although it is true that you want to make your customers feel special whenever they shop with you; you also want to convert them to mobile billboards. Hence, the importance of printing your logo and brand message on the paper bags before giving them out. As a result, you will not only build brand trust with your customers; you will also be boosting the awareness of your brand every time they take your bag with them to other places like the grocery store.

In conclusion, always keep your brand message short and the design simple. Let the emphasis be on your logo and contact information.