In 1999, Ofoto was established by entrepreneur Lisa Gansky. At a time when the masses were still using film, it was the first social and digital online photography website. It proclaimed the digital rupture that the photographic industry was going to witness.
Kodak bought Ofoto in 2001 and digital business of Kodak was run by Lisa Gansky. All the rights for intellectual property and digital capture related to digital photography were owned by Kodak.
The first ever digital camera was created by Kodak. As clients switched from film to digital, Kodak was in pole position to transform its entire business and get the best out of that innovation.