It’s quite strange to recall that when Kodak was founded in 1880, it was the Google of its day. The company was most known for its innovative marketing and pioneering technology. Kodak accounted for 85% of camera and 90% of film sales in America by 1976. Till the 1990s, the Kodak Company had a regular place among the five most valuable brands in the world.
Now Kodak is suffering and on top of that its long-time rival Fujifilm is thriving. The two companies have a lot in common. Both have profitable near-monopolies of their home markets: Fujifilm in Japan, Kodak selling film in America.