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Brands

Latest News: Kodak

by Mark Bailey
written by Mark Bailey

Today, Eastman Kodak Company announced that in the first half of 2012 it plans to phase out its dedicated capture devices business- including digital picture frames, pocket video cameras and digital cameras, due to its commitment to drive sustainable profitability and ongoing strategic review process via its most valuable business lines. Instead, Kodak will seek licensees and develop its current brand licensing program in the fore-mentioned categories. The Consumer Business of Kodak will include desktop inkjet printing as well as retail-based and online photo printing following this decision.

In order to ensure a well-regulated transition, Kodak got in touch with its retails partners and is working closely with them. However, Kodak will continue to provide technical service and support for its digital picture frames, pocket video cameras and cameras as well as honoring all related product warranties.

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Brands

Latest News: Samsung

by Mark Bailey
written by Mark Bailey

According to a report coming from South Korea it seems very likely that the world’s largest smartphone vendor and the country’s superior consumer electronics company Samsung Electronics might terminate its digital camera business very soon. Since the launch of the Tizen-based NX500 camera back in February this year, the camera division of the company hasn’t made any new announcement whatsoever and if the report is to be believed, it has abandoned all marketing-related activities. In the meantime, ever since the launch of the NX-lineup of mirrorless cameras, the camera division of the company is losing money every single year.

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Advice

The Art of Digital Storytelling

by Mark Bailey
written by Mark Bailey

Richard Wagner, a German operatist and composer, aimed to transform musical drama to a “gesamtkunstwerk,” which means “total work of art”, more than a century ago. He felt that theater was the superior artform and therefore music should be in subordination to it. The flawed concept of the “total work of art” has had a huge impact on the practice of storytelling, while Wagner’s radical ideas did much to trouble many of his musical contemporaries.

Nowadays, tools of digital storytelling could become “gesamtkunstwerk” for this generation. This is true because today’s audiences have the ability to access huge amounts of highly interactive and specific content online. So you can afford to start dreaming if you’ve got a story to tell. With multimedia storytelling tools there has never been a more appropriate time to discover ways in which to improve your work.

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Brands

Great Digital Creative Drives ROI is Evident from these 14 Case Studies

by Mark Bailey
written by Mark Bailey

On digital campaigns, here are 14 case studies that emphasize creative. They include brands from non-profit, profit, large brands, small business, B2B and B2C. Tactics range from user generated content to earned, owned and paid media.

In every case, the creative idea’s impact is measured and isolated. We uncovered great creative drives ROI. However, when it is combined with sound strategic thinking and smart targeting it drives even greater ROI and in the overall marketing mix, it has a significant business role.

Great digital creative drives ROI is evident from these 14 case studies:

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