So if I have to give a little bit of background on our company I would say that AEG is a worldwide company with many different divisions, music, sports, specifically facilities, we operate some convention centers, so we have convention centers and arenas along with theaters and clubs around the world, including the Barclay Center in Brooklyn and the Allphones Arena in Sydney We operate stadiums in Brazil that will be part of the World Cup there.
MakerBot CEO and co-founder Bre Pettis recently found some time and was kind enough to have a few words regarding a couple of topics about the 3D printing industry. Back in January of 2009, Bre Pettis along with co-founders Adam Mayer and Zach Smith founded MakerBot Industries.
The company has really taken off since then and this led to the acquisition for more than $403 million in stock by Stratasys Inc. At the moment, they are the number one “at-home” manufacturer for 3D printers, and their latest model of printers called the 5th generation Replicators are the company’s benchmark for fused deposition modeling (FDM) printers.
On digital campaigns, here are 14 case studies that emphasize creative. They include brands from non-profit, profit, large brands, small business, B2B and B2C. Tactics range from user generated content to earned, owned and paid media.
In every case, the creative idea’s impact is measured and isolated. We uncovered great creative drives ROI. However, when it is combined with sound strategic thinking and smart targeting it drives even greater ROI and in the overall marketing mix, it has a significant business role.
Great digital creative drives ROI is evident from these 14 case studies: