I had the opportunity this month to talk to Mason Cole and Jon Nevett of Donuts, which is the biggest filer of generic top-level domains applications. Once they have heard the word donuts, the majority of people first think of the food they try to avoid throughout morning meetings. However, Donuts Inc. is a corporation that filed for 307 gTLDs, such as .network, .media, .fashion, .enterprises, .email, .condos, .computer to name a few.
In 2014, Donuts is right on track to operate thousands of new domains. Some of the first set of domains includes .voyage, .singles, .holdings, .clothing, .camera, .ventures, .guru and .lighting will soon enter or they have already entered the sunrise period which is a time for trademark holders for exclusive access to registrations and in January 2014 it will be available to the public. I asked the one important question what digital marketers have to know about the Donuts’ gTLDs as it is the biggest applicant for top-level domains.