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Mark Bailey

Mark Bailey

Tips and Techniques

WWE

by Mark Bailey January 3, 2016
written by Mark Bailey

Some call it “sports entertainment”, others call it “professional wrestling.” Regardless of how do you want to call it, it has left an ineffaceable mark on popular culture. Thanks to the generation-transcending reach of professional wrestling, popular faces like John Cena, Roddy Piper (R.I.P.), Ric Flair, Stone Cold Steve Austin and The Rock became household names.

WWE, the company synonymous with professional wrestling, can teach several lessons about digital marketing, while still entertaining its millions of fans.

In all honesty, since I was a kid I have been a fan of professional wrestling. Along with my younger brother and my father I grew up watching it and since then I never quite shook the habit. As a matter of fact when I was in college, I started dating this guy and the only way I ever agreed to hang out at his place on Monday nights was because he agreed to get cable and I had the opportunity to watch my favorite characters on Monday Night RAW.

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January 3, 2016 0 comments
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Tips and Techniques

Selfies

by Mark Bailey December 23, 2015
written by Mark Bailey

Selfies” or self-portrait photos are huge on Instagram, Twitter and Facebook. Sharing where you have been and what you are doing with your followers and friends has become instantaneous, easy and fun.

However, there’s no need for self-portraits to be shaky instant shots captured by your smartphone. Self-portraits have been taken seriously, since the earliest days of photography, as a way of practicing techniques, improving camera skills and expressing a photographer’s creativity.

In 1839, one of the first photos ever taken of a human in fact produced on a daguerreotype plate was the own face of early photographer Robert Cornelius.

Now, the majority of photography students are regularly given self-portrait coursework and tasks, because it is a great way for them to improve their skills. It might seem a bit scary to prepare and capture a shot of yourself, but our six easy-to-set-up and simple self-portraits are the perfect way to begin.

Apart from your tripod, a kit lens and a DSLR, you don’t need anything else. However, as you will need in advance to carefully compose your photos, the use of tripod is essential, because in front of the camera you will need the freedom to move about.

Wireless remote makes shooting and focusing a whole lot easier, when you wish to take a self-portrait from a distance. If you haven’t got one, don’t worry too much, because we have got the necessary information on how to take shots with an intervalometer and a self-timer instead.

Are you ready to attend the Selfie School? In this article, we are going to have a look at how to take an easy monochrome headshot, which by the way is perfect for a CV, some more untraditional self-portraits that include weird angles, props and other innovative ideas and some crazy ideas for Facebook profiles that are better than the rest.

Shoot your Reflection

In order for photographers to take self-portraits, shots taken in a mirror are a great way. Additionally, composition and focusing are easy, because you can see what you are trying to capture. In order for the camera logo to read the right way, in post-processing flip the last image horizontally.

Get Up and Go Outside

Pull yourself together and go outside to take a natural photo in full-length in a garden or park. It might be a bit frightening to take a picture of yourself in public, so you should invite a friend to come with you for support. However, remember not to allow them to touch the shutter button, because if they do it, you can say goodbye to your self-portrait. Lean towards the camera and try different poses and tilt your body sideways for a relaxed, natural portrait.

Faceless Portrait

There hasn’t been a rule that say a self-portrait must include your face. You should try and take a portrait of one part of your body. If you prefer to stand behind the lens instead of the front, this is a great technique. You can also take a shot of your foot in the environment or take a close-up of one eye.

Go Wide

Revive your Facebook profile with a wild-angle, cartoony and fun shot. For this, you should use a kit lens but the distortion will be much more pronounced if you can get your hands on a wide-angle lens. In order for the effect to work, the camera has to be relatively close to your face so you can take the shot handheld.

Traditional Headshot

It is really useful to have a formal, simple monochrome headshot photo. Additionally, it’s the perfect solution for a business website, LinkedIn profile and a CV. With your camera on a tripod in front of you, stand or sit in front of a plain wall. In order to illuminate one side of your face you can use a handheld Manfrotto LED light, but it would work just as well if you use natural light from a window.

Use Props

You can be as innovative and creative as you wish, because you are completely in charge and that’s the beauty of self-portraits. Think about different ways to express your personality- maybe you could incarnate a favorite hobby or film. Comedy glasses, hats and face paints are all great examples how to transform your look and bring a sense of humor to your selfie.

December 23, 2015 0 comments
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Tips and Techniques

Earn Money with your Digital Camera

by Mark Bailey December 18, 2015
written by Mark Bailey

Since the development of the instant camera, the photography’s world has changed. You can take a not so great shot with a digital camera and using a wide range of software options, you can make it perfect. Moreover, for just a few cents per picture, you can print one on quality paper at a store kiosk or on your printer. Much like the flash drive storage medium, in order to save and file pictures for sharing on the web, technology has created memory cards. From the memory card, you can quickly and easily upload pictures to your website, blog, family or friends.

With your digital camera you can earn money using some of the 10 different ways listed below:

  1. Stock Photography

It’s a growing business. In order to capture the essence of their articles, publishers look for photos for articles, magazines and website newsletters. It isn’t very convenient to step outside and take some pictures whenever you want to. Selling stock photographs to individuals and businesses is lucrative for you and convenient for them.

  1. Wedding Photographer

Well, at first you won’t be the main photographer unless you are a professional however you can be hired to take wedding photos after the ceremony or candid shots at the reception. You can compile wedding CDs of the pictures you took, because the married couple can order as many pictures as they want.

  1. Pictures for Newspaper

You might capture photos, if you are in the right place at the right time, that are worthy of the newspaper. The newspaper photographer mayt not be on the scene, when news happens. You can sell the captured moments to the newspapers. From local newspapers, you can also earn you some money by snapping shots at community events.

  1. Magazine Photographer

Submit the photos you have taken to magazines by creating a portfolio of those photos. They might hire you for some assignments, after looking at your work. You are advised to focus your efforts on small assignments for local newspapers, because it’s tough to break into the magazines’ market.

  1. Local Photography Business

Did you ever get mailing that shows houses for sale or cars for sale? Obviously, those photos had to be taken by someone and that someone could be you. If you wish to take photos for the area businesses, you should hire yourself out to them.

  1. Event Photographer

There are families who want to document their events such as birthday parties, bar mitzvahs, christenings and family reunions. You can catch candid shots of everyone by being the eyes in the room.

  1. Senior Portraits

By an outside company, all high school seniors usually have senior portraits taken. Visit your local high schools and offer your services to them at a good rate.

  1. Photography Site

If you are an expert on photography and digital cameras, it’s not a bad idea to consider creating a site so that you can sell photography products. With engaging content on different topics of photography, keep customers and visitors coming back.

  1. Photography Class Teaching

Digital cameras might seem easy to use but people could get mixed up by some of those symbols. Help others in creating great pictures by teaching them how to use their digital cameras.

  1. Food Photographer

If you enjoy styling food and taking pictures, you can earn decent money by being a food photographer for website owners, grocery stores, etc.

If you are a fan of photography, feel free to give us your thoughts on how to make money using a digital camera.

 

December 18, 2015 0 comments
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Photography Showcase

Vintage Cameras

by Mark Bailey November 23, 2015
written by Mark Bailey

This week, I stumbled upon a wonderful photographic shop when I was in Leeds. Vintage cameras were the only items that were sold in that shop, including the Zenith SLR. When I was seventeen that was my first SLR, and I couldn’t forget it because it was a very remarkable device. The camera was cheap and nothing could ever stop it working. I can prove that to you by giving you an example of a situation that happened to me once. I purchased a Russian telephoto lens that it seemed like it was made of uranium and one time I left the camera and the lens on my car’s roof. I didn’t notice they were there and I just drove off. Then at some point I looked at my rear-view mirror and I saw the lens and camera in the road behind me tumbling along. The camera was fine apart from some deep scratches and dents. The lens was okay too, though it felt like a pepper grinder when you zoomed in. Somewhere now, the camera is probably in a land-fill and as soon as someone finds it, it will be ready to take some pictures.

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November 23, 2015 0 comments
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Roundups

Media Corporations

by Mark Bailey November 15, 2015
written by Mark Bailey

While in the middle of hiring a new member of my marketing team, a few weeks back, I sensed an unknown judgement sneak into my evaluation process. I would immediately scan the page, with each resume, looking for some kind of media background. A sign that the individual competing for this position had knowledge of media and literary masterminds from years past, knew how to explore the streets looking for clues and sources, and had experience in the newsroom.

Around the same time every morning I leave my house and walk to my office that is just over a mile away. I pass park police putting up hammocks in parklets that cut back the Atlantic Avenue’s center. I walk past a row of media trucks, just before I reach Thomson Place in Boston’s neighborhood of Fort Point, that were covering high-profile cases.

On the side of the road, global news teams from CBS, FOX and CNN sit, going through their notes, before addressing their audiences by standing in front of their cameras. As the news anchor is about to go on, I sometimes make an eye contact with him. I ask myself, What’s he going to say? After that, he straightens his back, snaps his eyes and delivers his story to the audiences with authority and poise.

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November 15, 2015 0 comments
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Reviews

The Top Digital Entertainment Accelerators of Canada

by Mark Bailey November 8, 2015
written by Mark Bailey

What do a platform for live, professional interactive content, a personalized learning channel for children and vision-guided camera motion control system have in common? For cohort 4 of ideaBOOST, the CFC’s next-gen business accelerator, they are amongst the eleven digital entertainment products that have been selected.

This time around, we received a record-number of submissions that have been ranked and reviewed by our panel of industry jurors and they have compiled a list of eleven selected nominations, reviewed below.

On November 3rd, 2014 the final round of judging will conclude with six finalists green-lit to take part in the top digital entertainment accelerator of Canada.

PerceptivSHIFT

Dynamic cinematography is now possible with the SHIFT, which is a vision guided camera motion control system.

The capabilities of robotics and computer vision are brought to cinematography by Perceptiv Labs. Their very first product is a vision-guided subject tracing module that will interfere with current motorized drones and gimbals.

Changio

Changio has been created with mobile technologies, location-aware, social, on-the-go, second screen, in-store and it is the first next-generation coalition virtual currency media rewards program. It has been designed to reward, inspire and connect consumers for engaging with their preferred brands (Retailers and CPG) and Content (Movies and/or TV); to drive loyalty, ongoing engagement and impulse purchases.

Kidobi

Kidobi is a mobile application and website for every child that creates a personalized learning channel. By delivering the right content, at the right time, to the right child, it provides a guilt-free break for preschoolers’ parents. You can think of it like Khan Academy meets Pandora on Sesame Street.

MBLOK

For offline access, MBLOK is designing a smart memory device that seeks to personalize Cloud and VPN.

It not only replaces multiple storage devices with one but it also eliminates the need for internet. For quick access, on MBLOK cloud files or VPN are automatically backed up. Whether it is a PC, iPad tablet or Blackberry smartphone, on all of your devices you can view files wirelessly. You shouldn’t ever again worry about bad internet connection.

OneStory

A story to educate or inspire, is the most powerful tool. Our modern form of storytelling is online video. OneStory enables you to ask a question and receive in return terrific mini-documentary responses with no editing.

Receiver

Natively sponsored video and audio appears, driving virality and engagement for advertisers. Regardless of the streaming service, for user’s favorite content there’s one personalized library.

SlimCut Media

SlimCut is a platform designed for publishers to monetize, better understand and engage their audiences.

By drawing readers to a site, SlimCut Media offers a solution via a loyalty program that in exchange for watching advertisements offers free content. The platform increases website metrics by rewarding reader engagement, boosts direct payment and drives advertising revenue.

Stage TEN

Stage TEN is a platform to make interactive, live and professional content. From any web-connected camera with pre-produced segments, it can mix, switch and preview live video feeds, because it’s a TV control room web app.

Vubble

VUBBLE is a pubic media for the next generation. It is a one-of-a-kind discovery platform that shows you videos you didn’t know you needed to see and gives you the best video you need to see now. It disrupts and employs algorithm technology, utilizing it to produce compelling, personalized content experiences and beyond a user’s familiar feed in reverse to surface content, disrupting it by putting algorithmic technology.

Wriber

Wriber is a software platform that allows to easily create an awesome content. The software shows you how to tweak and expand your content as you type via intelligent suggestions, all in real-time dynamically generated. You can write original content with Wriber up to 50% faster, be more targeted and engaging for your audiences.

Yactraq

Through custom and products solutions built on a patent pending and award winning speech based semantic computing platform, Yactraq monetizes video and audio data. In order to enable entirely new product and market categories they use machine learning mass customization techniques via their customers who use our main platform to affordably and accurately mine or search millions of hours of TV/Radio, Phone Calls or Web Videos content at orders of magnitude underneath current market costs.

November 8, 2015 0 comments
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Photography ShowcaseReviews

Review of Digital Camera Sony A7s

by Mark Bailey November 1, 2015
written by Mark Bailey

Since the release of Sony A7r and A7 it has been almost a year and during that time a lot of customers have jumped in and bought one or both A7 cameras. While keeping the weight way lighter than a DSLR camera and the size small, they have provided an opportunity for photographers to experience a full frame sensor performance. Overall, the A7 series has been terrific even though from time to time they have had their problems and quirks.

I loved the cameras when I tested and shot the A7r and A7, because they were very capable devices that were extremely versatile and had features that allow you to use 3rd party lenses, such as Nikon lenses, Canon lenses, Leica lenses, etc. We can get that look of a creamy shallow depth of field with the full frame sensors and it was very cool to have these capabilities in a nicely made and small body. When compared to other current cameras from companies like Pentax and Olympus, the main problems with the A7r and A7 is that they were a bit slow to Auto Focus. In addition, when compared to other FF offerings such as the RX, while very good in high ISO and low light, they are not the best. They weren’t “WOW” in low light, while nice in low light. In comparison to the previous RX1, the high ISO voice was worse and the AF would be a bit slower.

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November 1, 2015 0 comments
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Online

Landmark Law Gives the Digital Legacy’s Rights of the Deceased in the Hands of their Heirs

by Mark Bailey October 23, 2015
written by Mark Bailey

The US state of Delaware just this week passed a landmark law that gives the digital legacy’s rights of the deceased in the hands of their heirs. The issue found resonance in India too, because the country has an Internet user base up to nearly 250 million people that on a scale never witnessed before is sharing and creating content. Soon, in India there will be more Facebook users than anywhere else in the world. India is viewed as the next biggest and potential frontier by Twitter and the perfect digital storm is being created by the internet-enabled business models driving forward everything from booking a table at a restaurant to taxi rides.

So the question is after millions of users in India leave behind their digital remains what will happen to them? When it comes to plan the afterlife, like in most parts of the world, companies and users are still dealing with a blurred digital ignorance and regulatory framework.

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October 23, 2015 0 comments
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BrandsOnline

Donuts Inc

by Mark Bailey October 17, 2015
written by Mark Bailey

I had the opportunity this month to talk to Mason Cole and Jon Nevett of Donuts, which is the biggest filer of generic top-level domains applications. Once they have heard the word donuts, the majority of people first think of the food they try to avoid throughout morning meetings. However, Donuts Inc. is a corporation that filed for 307 gTLDs, such as .network, .media, .fashion, .enterprises, .email, .condos, .computer to name a few.

In 2014, Donuts is right on track to operate thousands of new domains. Some of the first set of domains includes .voyage, .singles, .holdings, .clothing, .camera, .ventures, .guru and .lighting will soon enter or they have already entered the sunrise period which is a time for trademark holders for exclusive access to registrations and in January 2014 it will be available to the public. I asked the one important question what digital marketers have to know about the Donuts’ gTLDs as it is the biggest applicant for top-level domains.

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October 17, 2015 0 comments
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Advice

Carrying Out Research On A Tight Budget – Lesson For SMEs

by Mark Bailey October 11, 2015
written by Mark Bailey

Research is one of the most important thing in a business especially the SMEs. Some business tend to overlook the idea of doing research be it on their competitors, their customer or their market and they end up losing the bigger picture of how they are going to run the business effectively. The practice can also be very intimidating when your business is running on a tight budget. At this point, you may not see the relevance of doing research but the truth of the matter is that research is very vital for the progress of your business.

Bigger business are benefiting from doing the research on their customers and the SMEs can learn one or two things from them. The SMEs can still do research when they are on a tight budget. How? Having a tight budget means that they are going to have to be more flexible and think intelligently on how they are going to do the research to their advantage.

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October 11, 2015 0 comments
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