Some call it “sports entertainmentâ€, others call it “professional wrestling.†Regardless of how do you want to call it, it has left an ineffaceable mark on popular culture. Thanks to the generation-transcending reach of professional wrestling, popular faces like John Cena, Roddy Piper (R.I.P.), Ric Flair, Stone Cold Steve Austin and The Rock became household names.
WWE, the company synonymous with professional wrestling, can teach several lessons about digital marketing, while still entertaining its millions of fans.
In all honesty, since I was a kid I have been a fan of professional wrestling. Along with my younger brother and my father I grew up watching it and since then I never quite shook the habit. As a matter of fact when I was in college, I started dating this guy and the only way I ever agreed to hang out at his place on Monday nights was because he agreed to get cable and I had the opportunity to watch my favorite characters on Monday Night RAW.
