Here are Some Key Video Marketing Strategies if you Own a Tech Company

by Mark Sharron

The way that enterprise and tech companies need to market themselves is forever changing. You need to leverage the right tactics if you want to produce the right results because if you don’t, then you may end up getting left behind.

Original Video Content

Video content is becoming a very valuable marketing tool. It’s now more essential than ever for you to implement solutions like this because if you don’t then you risk losing customers. After all, not everyone has time to go through pages of text, or even endless links in order to find the information that they are looking for. Video is able to deliver everything they need and in a very short space of time. Tech companies also need to make sure that they invest in AI as well. Entrepreneurs like Tej Kohli have put millions into the industry of artificial intelligence and this has really helped the industry to skyrocket. If you want to see real results with your tech marketing, then don’t be afraid to explore this as well.

Great Stories

Your technology is probably very complex, and impressive. If you are using video to try and market your solutions, then you need to try and tell a very compelling story. Talk your viewer through how you were able to help a specific customer, or even how your company started. You might also want to tell them how you were able to develop a specific feature. If you can hook your customers with a nice and easy to understand story to begin with then it will be much easier for you to dig into the specifics at a later date.

Fun

Just because you might be in the B2B business doesn’t mean that all of your videos have to be both dry and technical. In fact, it actually means the opposite. Creating videos that are funny or even humorous will really help you to stand apart from the crowd.

Useful Content

Your video strategy needs to make room for educational content as well. This could include tutorials which explain to your users how to use your solutions, or even product demonstrations. It’s also useful to have webinars about industry trends or even the best practices that they should be using as well. If you are able to do this then you will be able to really use this to your advantage in the future.

Testimonials

If you want to really make more sales, then you may want to try and use testimonials from your existing customers. Ask them to leave a review in the form of a video message and then use it to promote your company. When you do, you will soon find that you can make way more of an impact with your brand and that you are also able to push things to that next level. If you aren’t sure how to get your customers to do this then simply give them a free trial of a new product or give them access to a paid-software for free.

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