Posts by ciaran

Marketing is a big deal with regard to the success of the 21st-century business. With the market filled with lots of competition, it is not surprising why the is a need to constantly remind your clients about your brand. Several reports indicate that large companies invest millions of dollars every year to promote their brand.

While a lot of successful companies pay a great deal for electronic media adverts, they also invest in using promotional items like printed paper bags to capture the attention of their customers.

In this post, we will take a quick look at how you can use printed paper bags to promote your brand.

Why Are Printed Paper Bags Important?

There is more to the success of any brand than having a gorgeous brand name and colour scheme. While those are important, people often tend to shop in places that they trust and are familiar with. In some cases, they prefer purchasing goods and services in order to save costs. In other cases, they don’t mind making expensive purchases just to make themselves or their loved ones feel special. In whichever case your customers find themselves, there is an importance to the bags that they take their purchases home in.

Whenever people make a purchase, every item bought is valuable to them. The perfect printed paper bag can help highlight how important their purchases are to you. This will help make your customers feel valued and appreciated and, as a result, improve their shopping experiences. Whenever a customer feels he had a great time at your company, it is most likely that he will be back for more. Click this link for your custom printed paper bags.

Hence, printed paper bags improve the shopping experience of your customers and build their trust in your brand.

Here are a few tips on how you can use printed paper bags to promote your business.

ALWAYS PICK A BAG DESIGN THAT SUITS YOUR BRAND: If your brand is into the sales of luxury items, you may want to consider the laminated printed paper bag. It often looks classy and luxurious. This complements the intention and experience of your customers. The truth is that luxury items like jewellery and classy clothes etc. deserve to be wrapped in a luxuriously designed paper bag. On the other hand, if you are into the sales of common day-to-day items, you should consider printed paper bags with flat handles. Although this type of bag is cheaper than the laminated paper bag, it exaggerates the value of even the cheapest products, making your customers feel special. It is important that the printed paper bag you intend using compliments your brand.
PRIORITIZE YOUR BRAND AND MESSAGE: Although it is true that you want to make your customers feel special whenever they shop with you; you also want to convert them to mobile billboards. Hence, the importance of printing your logo and brand message on the paper bags before giving them out. As a result, you will not only build brand trust with your customers; you will also be boosting the awareness of your brand every time they take your bag with them to other places like the grocery store.

In conclusion, always keep your brand message short and the design simple. Let the emphasis be on your logo and contact information.

My earliest photography-related memory is watching my father develop pictures in our bath tub. Transfixed as from the grey dullness, images slowly came to life to document his recent work trip that his words could not give justice to. It was this point that I knew I wanted to follow in my fathers steps as a professional photographer. To me he was my biggest hero, as much of giant in my life as Finn McCool.

I remember the first camera I had, it was an old one of my fathers and I can still smell the brown leather of the case. On giving it to me, he directed me to take pictures of the house and garden. I suspect this was a diversionary tactic designed to get me out from under his feet, but I was back in 5 minutes with a depleted film and bursting in excitement to see what I had captured.

With his big hands he shaped my fingers into a square and peered through them as he asked me what I saw. I told him I saw ‘him’. So he asked me to look deeper, at the details, at what made him unique. All the things that made his face became clear; the hairs, skin blemishes, wrinkles and the way his eyes sparkled with love.

As I read them off, he smiled to show the minor imperfections in his teeth. He put a second film in the camera and gave me express instructions; to really think about what I was going to take a picture of and to take my time. It was dark before he had to look for me and found me under the bed taking a picture of a cobweb.

I still remember the nervous anticipation of waiting for them to be developed, and the crushing disappointment at the results. These were not how they looked between my fingers. In the years to come my camera got better, as did my understanding of lighting and focus. But my love only grew which is how I find myself studying Photography in Brighton.

First Camera

Naturally I think of myself as a gifted individual and my arrogance had seen my apply for a multitude of jobs to earn some extra cash. I was recently disappointed by a rejection to do a local Fashion photoshoot for a new clothing brand Scar Tissue . In truth, they were right to appoint a seasoned professional, and at my insistence offered me a chance to be a second photographer for the experience.

This was an opportunity too good to turn down so I accepted straight away and found myself staring down the lens of my trusted low-light Nikon D810 at a DJ from Wolverhampton. Darryl had recently found fame on Channel 4’s Naked Attraction which had seen him acquire the gig. Luckily he was wearing clothes, and in fairness was a very willing and extrovert subject. The shutter snapped as he pulled a variety of poses, and the warm-up was complete. He trotted off to the Viaduct where the main photographer Barney Warner showed me how it was really done.

Barney kindly gave me some great tips on under-exposure, gels, RAW shooting, angles, preparation time, the use of natural light where possible, and originality. And many more tips that seemed to make more far sense on a shoot than in a book or classroom. The best tip of all was to break the habit of looking at the screen to see instant results. Like a disposable camera, patience was a virtue.

As we skimmed through the images in a break, it was clear that his pictures were a class above mine. He was kind enough to point out what was driving the effects and the difference the lighting made. I think what impressed me the most though was his interaction with the models and how he got them effortlessly to do what he required.

The shoot itself also gave me a great insight into how important organisation is to make the most of the light, and there were five models interchanging at the right times. The brand had a very clear image of what they wanted and Barney did an amazing job of bringing this to life in the locations. We had to ditch some of the outdoor shots due to the weather, but the results were still amazing.

It was definitely an experience to be involved, and gave many valuable lessons. I really enjoyed having the opportunity to take some photos of seasoned professionals like fashion-models Paul Hutchinson and Dan Ford, Ex on the Beach star Jemma Lucy, and Tattoo Model Sam Brady.

My massive thanks to Scar Tissue Clothing and Barney Warner of Rag Creative