This week, I stumbled upon a wonderful photographic shop when I was in Leeds. Vintage cameras were the only items that were sold in that shop, including the Zenith SLR. When I was seventeen that was my first SLR, and I couldn’t forget it because it was a very remarkable device. The camera was cheap and nothing could ever stop it working. I can prove that to you by giving you an example of a situation that happened to me once. I purchased a Russian telephoto lens that it seemed like it was made of uranium and one time I left the camera and the lens on my car’s roof. I didn’t notice they were there and I just drove off. Then at some point I looked at my rear-view mirror and I saw the lens and camera in the road behind me tumbling along. The camera was fine apart from some deep scratches and dents. The lens was okay too, though it felt like a pepper grinder when you zoomed in. Somewhere now, the camera is probably in a land-fill and as soon as someone finds it, it will be ready to take some pictures.
While in the middle of hiring a new member of my marketing team, a few weeks back, I sensed an unknown judgement sneak into my evaluation process. I would immediately scan the page, with each resume, looking for some kind of media background. A sign that the individual competing for this position had knowledge of media and literary masterminds from years past, knew how to explore the streets looking for clues and sources, and had experience in the newsroom.
Around the same time every morning I leave my house and walk to my office that is just over a mile away. I pass park police putting up hammocks in parklets that cut back the Atlantic Avenue’s center. I walk past a row of media trucks, just before I reach Thomson Place in Boston’s neighborhood of Fort Point, that were covering high-profile cases.
On the side of the road, global news teams from CBS, FOX and CNN sit, going through their notes, before addressing their audiences by standing in front of their cameras. As the news anchor is about to go on, I sometimes make an eye contact with him. I ask myself, What’s he going to say? After that, he straightens his back, snaps his eyes and delivers his story to the audiences with authority and poise.
What do a platform for live, professional interactive content, a personalized learning channel for children and vision-guided camera motion control system have in common? For cohort 4 of ideaBOOST, the CFC’s next-gen business accelerator, they are amongst the eleven digital entertainment products that have been selected.
This time around, we received a record-number of submissions that have been ranked and reviewed by our panel of industry jurors and they have compiled a list of eleven selected nominations, reviewed below.
On November 3rd, 2014 the final round of judging will conclude with six finalists green-lit to take part in the top digital entertainment accelerator of Canada.
Dynamic cinematography is now possible with the SHIFT, which is a vision guided camera motion control system.
The capabilities of robotics and computer vision are brought to cinematography by Perceptiv Labs. Their very first product is a vision-guided subject tracing module that will interfere with current motorized drones and gimbals.
Changio has been created with mobile technologies, location-aware, social, on-the-go, second screen, in-store and it is the first next-generation coalition virtual currency media rewards program. It has been designed to reward, inspire and connect consumers for engaging with their preferred brands (Retailers and CPG) and Content (Movies and/or TV); to drive loyalty, ongoing engagement and impulse purchases.
Kidobi is a mobile application and website for every child that creates a personalized learning channel. By delivering the right content, at the right time, to the right child, it provides a guilt-free break for preschoolers’ parents. You can think of it like Khan Academy meets Pandora on Sesame Street.
For offline access, MBLOK is designing a smart memory device that seeks to personalize Cloud and VPN.
It not only replaces multiple storage devices with one but it also eliminates the need for internet. For quick access, on MBLOK cloud files or VPN are automatically backed up. Whether it is a PC, iPad tablet or Blackberry smartphone, on all of your devices you can view files wirelessly. You shouldn’t ever again worry about bad internet connection.
A story to educate or inspire, is the most powerful tool. Our modern form of storytelling is online video. OneStory enables you to ask a question and receive in return terrific mini-documentary responses with no editing.
Natively sponsored video and audio appears, driving virality and engagement for advertisers. Regardless of the streaming service, for user’s favorite content there’s one personalized library.
SlimCut is a platform designed for publishers to monetize, better understand and engage their audiences.
By drawing readers to a site, SlimCut Media offers a solution via a loyalty program that in exchange for watching advertisements offers free content. The platform increases website metrics by rewarding reader engagement, boosts direct payment and drives advertising revenue.
Stage TEN is a platform to make interactive, live and professional content. From any web-connected camera with pre-produced segments, it can mix, switch and preview live video feeds, because it’s a TV control room web app.
VUBBLE is a pubic media for the next generation. It is a one-of-a-kind discovery platform that shows you videos you didn’t know you needed to see and gives you the best video you need to see now. It disrupts and employs algorithm technology, utilizing it to produce compelling, personalized content experiences and beyond a user’s familiar feed in reverse to surface content, disrupting it by putting algorithmic technology.
Wriber is a software platform that allows to easily create an awesome content. The software shows you how to tweak and expand your content as you type via intelligent suggestions, all in real-time dynamically generated. You can write original content with Wriber up to 50% faster, be more targeted and engaging for your audiences.
Through custom and products solutions built on a patent pending and award winning speech based semantic computing platform, Yactraq monetizes video and audio data. In order to enable entirely new product and market categories they use machine learning mass customization techniques via their customers who use our main platform to affordably and accurately mine or search millions of hours of TV/Radio, Phone Calls or Web Videos content at orders of magnitude underneath current market costs.
Since the release of Sony A7r and A7 it has been almost a year and during that time a lot of customers have jumped in and bought one or both A7 cameras. While keeping the weight way lighter than a DSLR camera and the size small, they have provided an opportunity for photographers to experience a full frame sensor performance. Overall, the A7 series has been terrific even though from time to time they have had their problems and quirks.
I loved the cameras when I tested and shot the A7r and A7, because they were very capable devices that were extremely versatile and had features that allow you to use 3rd party lenses, such as Nikon lenses, Canon lenses, Leica lenses, etc. We can get that look of a creamy shallow depth of field with the full frame sensors and it was very cool to have these capabilities in a nicely made and small body. When compared to other current cameras from companies like Pentax and Olympus, the main problems with the A7r and A7 is that they were a bit slow to Auto Focus. In addition, when compared to other FF offerings such as the RX, while very good in high ISO and low light, they are not the best. They weren’t “WOW” in low light, while nice in low light. In comparison to the previous RX1, the high ISO voice was worse and the AF would be a bit slower.
The US state of Delaware just this week passed a landmark law that gives the digital legacy’s rights of the deceased in the hands of their heirs. The issue found resonance in India too, because the country has an Internet user base up to nearly 250 million people that on a scale never witnessed before is sharing and creating content. Soon, in India there will be more Facebook users than anywhere else in the world. India is viewed as the next biggest and potential frontier by Twitter and the perfect digital storm is being created by the internet-enabled business models driving forward everything from booking a table at a restaurant to taxi rides.
So the question is after millions of users in India leave behind their digital remains what will happen to them? When it comes to plan the afterlife, like in most parts of the world, companies and users are still dealing with a blurred digital ignorance and regulatory framework.
I had the opportunity this month to talk to Mason Cole and Jon Nevett of Donuts, which is the biggest filer of generic top-level domains applications. Once they have heard the word donuts, the majority of people first think of the food they try to avoid throughout morning meetings. However, Donuts Inc. is a corporation that filed for 307 gTLDs, such as .network, .media, .fashion, .enterprises, .email, .condos, .computer to name a few.
In 2014, Donuts is right on track to operate thousands of new domains. Some of the first set of domains includes .voyage, .singles, .holdings, .clothing, .camera, .ventures, .guru and .lighting will soon enter or they have already entered the sunrise period which is a time for trademark holders for exclusive access to registrations and in January 2014 it will be available to the public. I asked the one important question what digital marketers have to know about the Donuts’ gTLDs as it is the biggest applicant for top-level domains.
For digital trends in 2015 Bell Pottinger Digital has revealed its 15 predictions. Throughout the year they looked at the increase in mentions and the most discussed trends and so as to predict for the next year what will be the greatest trends in marketing.
Near field communication
NFC is a low-power short-range wireless link that allows two devices to transfer data between each other while held close. The most useful form of it is to identify your bank account to a computer thus allowing contactless payment through your mobile phone.
Internet of things
It will allow a deeper level of automation of our most routine daily tasks, both for the society and individual at large. This will connect a wide range of devices from city-wide transport networks, household products and health monitors.
Their most common use is to allow fitness or health monitoring with information transferred to an online database. Some of the other applications include Google Glass which in the media you have probably seen it, which allows you to navigate, send a message, search online and much of the other activities that the internet facilitates.
Within an organization, for effective communication, the function responsible for that is the internal communications. Technological changes have transformed the progress as a discipline, including social media, video and mobile. The change is driven by concepts such as the inbox revolution and treating employees like consumers.
There’s no need for complex or long histories, because fast-moving social platforms want you to use video, more pictures and fewer words, more pictures. This is the core of transmedia storytelling where across multiple formats and platforms a single story is presented in unique fragments.
The conventional distinctions between editorial and advertising content is blurred by branded content. The combination of the two develops one product intended to be distributed as editorial content. Usually, the brand itself curates or develops branded content in order to provide added consumer value like education or entertainment instead of selling a service or product.
Beacons are sensors that communicate wirelessly through Bluetooth Low Energy technology with mobile devices. In a physical space, they allow two-way communication with the mobile device of a consumer. When a customer walks into a store, a typical use is to trigger the sensor so that he can be given targeted marketing messages through apps on his phone.
With choice of channels and accurate targeting marketing messages become a valued service rather than an unwanted intrusion. Now the companies have the big data to design every aspect of the consumer journey. This includes the emotional desire for each one of us to be viewed as unique, and thanks to services across the web this is growingly turning into an expectation.
Using traditional techniques, it is difficult to process extreme volume of data known as big data. It has the potential to help companies make faster, more intelligent decisions and improve operations.
According to the Content Marketing Institute the definition of content marketing is ‘a marketing technique of distributing and creating consistent relevant and valuable content to acquire and attract a clearly targeted audience with the goal of driving beneficial customer action.’
Augmented reality takes an existing picture like real environment or live video and into it blends new digital information. You might know the concept of video games where digital elements are blended into the environment of the user. Other practical uses include audio guides and visual displays for complex tasks, while online shopping trying on clothes or product information displayed over products in-store.
For rapid prototyping, 3D printers have been used in traditional research and manufacturing because of the test designs’ quick turnaround. They are also used for prompt manufacturing, especially in short runs for personally customized products.
Real Time Marketing is focused on up-to-date events. It focuses on creating a broader strategy on immediate feedback from customers and current trends instead of making a marketing plan and perform it according to a fixed schedule. The purpose is to connect costumers with the resolution they need at that moment.
Even though the industry has discussed mobile optimization since 2002, there are still top-brand sites that are not optimized for mobile. The devices that allow online access to information are changing quickly. According to Google, the search rankings would be reduced for sites which aren’t optimized for mobile.
In order to develop wider experience that taps into intrinsic motivators, gamification is built into the system. In order to relate actions to stronger and different motivators, it doesn’t aim to develop a game but to utilize gaming techniques.
We work across domains like banking, education, retail, health care and media at Fjord and the work always includes an element of “new.” New target users, a new business proposition, a new technology or platform. At the front edge of mainstream the innovation meets the appeal of mass-market and that is where we work. In our work, the constant presence of “new” makes exploration a necessity and feeds our curiosity.
Here, we present you five of our predictions for 2013 and share our thoughts on what designers should be doing in order to stay ahead of the curve.
Dawn of the Personal Ecosystem
The increasing number of sensors and devices that we use in our lives will be the main reason for what we at Fjord prefer to call it “living services”—in order to form a support network for their owner, individual smart objects interconnect.
During the past 18 months we have witnessed the mass-market adoption’s beginnings for a chosen few connected objects, making them meaningful driven by the services. The Nest, Jawbone UP, and Nike+ FuelBand self-learning thermostat are early innovators. In 2013, the “battle for the wrist” will flood the mainstream with a wide range of approaches coming to market focused on everything from entertainment and information to wellness and health.
I.S.S. (Keep it simple, stupid)
The digital progress marches on along with the complexity. The ever-increasing volumes of data and an increasing number of personal devices constantly hamper the efforts of service designers to make simple, focused and elegant solutions.
Simplicity has a long and storied history of disruption and success. From the physical world, Zipcar and Ikea are good examples. In the digital world, with a very simple proposition, Skype managed to get global market share, and with its singular excellence and focus, Google disrupted the search-and-portal world. Other instances include Apple’s touch-focused iOS, and Amazon’s one-click shopping.
Access will supplant ownership
We have witnessed huge changes in the area of digital distribution of movies, music and any other form of media. Now users have certain expectations that their purchases will be consumable and portable on multiple platforms. We desire flexibility and accordingly, our way of owning and buying is changing.
I belong to me
The use of personal data and the argument regarding it got heated in 2012. Users are starting to demand real value and access in return for their data, as they have become more aware of what can be achieved with their information. Because of the many alternatives out there for practically any service, users are growingly stepping away from experiences that they find uncomfortable or creepy, and relocating their business somewhere else.
A personal shopper for everybody
In the digital world, personalization is nothing new yet in the world of retail users frequently find that just few services really meet their needs. In 2013 this is likely to change because of the offline and online retail environments merge, establishing a more immersive and holistic customer experience.
Here’s a statistic that will definitely strike fear into any retailer’s heart: Nearly half of smartphone users in the USA have used their devices only in-store, and over half of those have gone on to leave behind their in-store purchase. The distinction between in-store and online shopping has faded away for smartphone users.
So with this article, we sincerely hope we’ve provided not only a list of predictions but also actionable insights that will be of assistance to both business leaders and designers understand how to use the current opportunities that lie ahead in 2013.